What is Causabi and what does the name mean?

Causabi is a GEO (Generative Engine Optimization) platform that helps businesses appear in ChatGPT, Gemini, Grok and Claude answers. The name comes from the Latin word causa — meaning reason, cause. The idea: Causabi gives your business the reason AI search engines mention and recommend you.

What is GEO optimization and how does it differ from SEO?

GEO (Generative Engine Optimization) is the practice of optimizing your website for AI search engines: ChatGPT, Gemini, Grok, Claude. Unlike traditional SEO (Google rankings), GEO affects whether AI cites your business in its answers. 73% of AI search queries end without a click — AI gives the answer directly from your content.

How does Causabi improve ChatGPT visibility?

Causabi generates FAQ Schema (gives +41% citation rate increase according to AI search research), fixes robots.txt so GPTBot and ClaudeBot can crawl your site, creates an AI profile file for direct LLM communication, and adds Schema.org markup for entity recognition in AI.

What is an AI profile file and why do I need it?

An AI profile file (llms.txt) is a machine-readable description of your business, services and FAQ placed at the site root. It is a supplementary file for AI agents: it has little to no effect on citation rates, so we generate it as hygiene, not as the main lever. The real impact comes from FAQ schema, Schema.org markup, and AI bot access in robots.txt.

How much does Causabi cost?

The Free plan is free forever: 1 site, AI Visibility Score, AI profile, schema markup and bot access. Starter ($20/month): 3 sites, 10 monitored queries, weekly monitoring of ChatGPT, Gemini, Grok and Claude. Pro ($49/month): 10 sites, 30 queries, full analytics. Agency ($99/month): everything in Pro plus 25 sites, 50 monitored queries per account and a multi-client dashboard; white-label — on request.

How fast does the site analysis work?

Full AI audit takes 30–90 seconds. The tool scans up to 8 key pages, checks robots.txt, Schema.org markup, FAQ blocks, content depth and brand signals. Result: Score 0–100 with detailed breakdown and specific fix recommendations.

Does Causabi work with Shopify?

Yes. Enter your Shopify store URL to get a full AI audit and all optimization files (llms.txt, schema.jsonld, robots.txt patch). Upload files via Settings › Files or Themes › Edit code. The hosted AI profile on causabi.com works instantly without touching your store.

Does Causabi work with WordPress?

Yes. There is a Causabi WordPress plugin that installs like any plugin and automatically creates llms.txt, schema markup, and opens access for AI bots. No manual file editing needed.

Do you need access to my CMS or server?

No. Just the URL. You download a ZIP of generated files and upload them yourself — or use the hosted AI profile on causabi.com which AI bots already index.

What exactly does Causabi add to my site?

Four files: llms.txt (your business description for AI), robots.txt patch (allows GPTBot, Gemini-Bot, Claude-Bot), schema.jsonld (structured data for search engines), FAQ block (ChatGPT quotes answers directly). Everything in a ZIP — upload it yourself or hand it to your developer. The hosted profile on causabi.com works with no changes to your site.

Can I see competitors in AI answers?

Yes. For every monitored query you see: is your business mentioned, what position, and which competitors appear nearby. This lets you understand who to learn from and where you are already winning.

How long until my business appears in ChatGPT after optimization?

AI crawlers discover the hosted profile on causabi.com in 1–7 days; files on your own site in 2–4 weeks (depends on ChatGPT and Gemini crawl frequency). But we don't guarantee or put a timeline on actually appearing in AI answers — that depends on brand prominence too, not just site readiness. We maximize what you control: your site's technical readability for AI.

How does AI citation monitoring work?

On your plan's regular schedule we send each of your target queries directly to ChatGPT, Gemini, Grok and Claude via official APIs — not browser simulation. We check: is your business mentioned, what position, who are the competitors nearby. All in a dashboard with trend history.

Is Causabi open source?

Yes, the core (causabi-geo CLI) is on PyPI under MIT license. pip install causabi-geo — run analysis and generate files locally without signing up.

← All guides

WordPress · ~20 min · Easy

How to Make Your WordPress Site Visible in ChatGPT and Perplexity

Step-by-step: add Schema.org, configure robots.txt and llms.txt using Yoast SEO, Rank Math, or WPCode. No coding required.

What GEO optimization gets you:

Schema.org — ChatGPT and Perplexity correctly identify your business
FAQ Schema — +41% citation rate in AI responses
robots.txt — AI crawlers can index the site
llms.txt — AI agents instantly understand the business

First — generate your files

Go to causabi.com
Enter your WordPress site URL
Get your ready-to-use Schema.org, FAQ Schema, llms.txt, and robots.txt
Keep the tab open — you'll need the files in the next steps

Upload llms.txt to the site root

WordPress runs on regular hosting, so you can upload llms.txt directly to the site root via FTP or your hosting file manager.

FTP or hosting file manager

1.Connect via FTP (FileZilla) or open File Manager in your hosting panel (cPanel, Plesk)
2.Go to the site root folder — next to the wp-config.php file
3.Upload the llms.txt file from Causabi to this folder
4.Verify the file opens at /llms.txt

Important: conflict with Yoast SEO 25.1+

Starting with version 25.1, Yoast SEO can generate its own llms.txt (Yoast SEO → Settings → Site features → LLMs.txt). If that toggle is enabled, it will overwrite your uploaded file. Use either the Causabi file or Yoast's generator — not both. Simplest fix: turn off the Yoast feature and upload the Causabi file manually — it has more specific business detail.

Add Schema.org via WPCode or Rank Math

Two working ways to insert the JSON-LD markup into your site's head.

Method 1 — WPCode plugin (recommended)

1.Install the free WPCode plugin (Plugins → Add New)
2.Go to Code Snippets → Header & Footer
3.Paste the schema.jsonld from Causabi into the Header field
4.Click "Save"

Method 2 — Rank Math PRO

1.If you use Rank Math PRO, open the Custom Schema Builder
2.Create a new Schema and paste the JSON-LD code from Causabi
3.Repeat for FAQ Schema

Configure robots.txt

Both Yoast SEO and Rank Math offer a built-in robots.txt editor — no server/FTP access needed.

Via Yoast SEO

1.Yoast SEO → Tools → File editor
2.Find the robots.txt block (create it if it doesn't exist yet)
3.Add the AI bot rules from Causabi to the end of the file
4.Click "Save changes to robots.txt"

Via Rank Math

1.Rank Math → General Settings → Edit robots.txt
2.Add the AI bot rules and save

# Add these lines to robots.txt

User-agent: GPTBot

Allow: /

User-agent: ClaudeBot

Allow: /

User-agent: PerplexityBot

Allow: /

User-agent: Google-Extended

Allow: /

Add the FAQ block to a page

1.Open your FAQ page (or create a new one) in the Gutenberg editor
2.Add a "Custom HTML" block
3.Paste the contents of faq-block.html from Causabi
4.Publish the page

Verify the result

Go back to causabi.com and run the audit for your site again
The score should reach 65+ after all changes
Validate Schema.org: validator.schema.org

I implemented it, but the check doesn't see the files

CDN cache (Cloudflare and similar)

If the site sits behind Cloudflare or another CDN/hosting cache, the file may keep serving from cache for hours. Purge it manually: Cloudflare → Caching → Configuration → Purge Everything, or wait out the TTL.

You're checking staging, not the production domain

Make sure you're running the audit against the real public domain, not a staging.* or temporary hosting URL — the files there can differ.

Wrong file path

The file must open exactly at /llms.txt, not /docs/llms.txt or another subfolder. Check the URL directly in the browser.

Typo in the JSON-LD

Even one missing comma breaks the whole markup. Paste the code into validator.schema.org — it will point to the exact broken line.

Re-run the audit

After fixing, go back to causabi.com and re-run the check for your site — the score will update.

Generate all your files for free

Causabi automatically creates Schema.org, FAQ Schema, llms.txt, and robots.txt tailored to your site.

Check and optimize your site

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